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Marketing

Facebook and Instagram ads that earn their spend

You boosted a few posts, watched the money go out, and never really knew what came back. Paid social only works when someone is steering it. We build the creative, write the copy, set the targeting, test what lands, and scale the winners, so your budget turns into customers instead of guesswork.

Behind Works
What's included

Everything your ad account needs to perform

We run the whole thing, not just the setup. Creative, targeting, testing, and the daily watching that keeps spend honest.

Creative & copy

Scroll-stopping images, short video, and copy that speaks to your buyer. Built to test, not to sit pretty.

Audience targeting

We find the people most likely to buy, build lookalikes off your best customers, and stop wasting reach on the wrong ones.

Testing & scaling

We run variations against each other, kill what underperforms, and put more budget behind what works.

Plain reporting

What you spent, what it returned, and what we are doing next. No vanity metrics, no jargon to decode.

How it works

From cold account to working ads in three steps

1. We learn the offer

A short call to understand who buys from you, what they pay, and what a good result is actually worth. Then we set the budget and goal.

2. We launch and test

We build the creative, set up tracking, and put a few angles live against each other. The first weeks tell us what your audience responds to.

3. We scale the winners

Once the numbers are clear, we put more behind what works and keep refining. You get steady results and a report you can actually read.

Who it's for

If you've burned money on boosted posts, this is for you

Owners and marketers who know paid social should be working harder than it is, and want someone watching the numbers daily instead of setting it and hoping. It pairs naturally with Google ads and a clear marketing strategy when you want every channel pulling the same direction.

Related services

Often handled together

Google Ads Management

Catch the people already searching for what you sell, while paid social builds the demand.

Social Media Management

Keep your profiles active and trusted, so paid traffic lands on a page that looks alive.

All Marketing Services

See the full range of marketing work we can run for you, from strategy to reporting.

Questions

Meta ads, answered

How much should I spend on Meta ads to start?

Enough to gather real data, not so much that a bad week hurts. For most small businesses that means a modest daily budget while we test, then we scale what works. We will give you a starting figure based on your goal and margins before anything goes live.

Do you make the ad creative, or do I have to supply it?

We write the copy and produce the ad creative, including static images, short video, and the variations we test. If you have brand assets or footage we use them, but you do not need to hand us finished ads.

How soon will I see results?

The first couple of weeks are about learning what your audience responds to, so early numbers move around. Most clients see a clear, steady pattern by the end of the first month, and we report plainly on what is working and what we are changing.

Ready to make paid social pay back?

Tell us what you sell and what you've tried so far. We'll show you how we'd run your ads and what it costs.

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