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Systems & Automation

Email that keeps selling while you get on with the work

You know email still brings in the most reliable sales, but the follow-ups only happen when you remember, and most weeks you don't. We build the sequences that should already be running. New subscribers get welcomed, leads get nurtured, abandoned carts get a nudge, and quiet customers get pulled back, all without you hitting send.

Behind Works
What's included

The sequences that do the follow-up for you

We build the flows that earn their keep, write them in your voice, and set them running. You approve before anything goes live.

Welcome series

New subscribers hear from you straight away. We introduce who you are and what to expect, while they're still paying attention.

Lead nurture

Steady, useful emails for people who aren't ready to buy yet, so you stay in mind until the timing is right.

Abandoned cart

People who almost bought get a timely reminder, with a clear path back to checkout, so near-misses turn into orders.

Win-back

Customers who have gone quiet get a reason to come back, before you lose them to a competitor who kept emailing.

How it works

From idea to sending in three steps

1. We map the journey

A short call to understand your customer and where email can do the work. We agree which sequences to build and what each one should say.

2. We write and build

We draft every email in your voice and build the triggers and timing inside your platform. You review the copy and the flow before it goes live.

3. It runs and we tune

The sequences send on their own. We watch what opens, clicks, and converts, then adjust the weak spots so it keeps getting better.

Who it's for

If your list is sitting there doing nothing, this is for you

Shops, coaches, service businesses, and anyone who has built a list of subscribers or past buyers but only emails them when there's a sale on. It pairs naturally with CRM setup and broader workflow automation, so your email and your other tools work from the same picture of each contact.

Related services

Often handled together

Workflow Automations

The repetitive steps around your emails, like tagging, follow-up tasks, and handoffs, done automatically so nothing slips.

CRM Configuration

A clean, well-organised contact list, so every sequence sends to the right people with the right details.

GoHighLevel Setup

One platform running your email, CRM, and automations together, set up properly so it actually earns its monthly cost.

Questions

Email sequences, answered

Which email sequences do you set up first?

Usually the ones that earn their keep fastest: a welcome series for new subscribers, a nurture sequence for leads who are not ready yet, abandoned cart for people who almost bought, and win-back for customers who have gone quiet. We start where you will see the clearest return.

Do you write the emails or just build the automation?

Both. We write the emails in your voice and build the triggers, timing, and logic that send them. You approve the copy and the flow before anything goes live, then it runs on its own.

Will this work with the email tool I already use?

In most cases, yes. We build inside the platform you already pay for, whether that is Mailchimp, Klaviyo, ActiveCampaign, GoHighLevel, or something else. If your current tool cannot do what you need, we will tell you plainly before you spend more.

Ready to let your email do the selling?

Tell us about your list and what you sell. We'll show you which sequences to build first and what it costs.

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